We are Elias. We create sounds that make brands unforgettable. Since 1980, we’ve created timeless sonic systems for esteemed global companies and prominent newcomers alike. Today, as part of Universal Music Group, we have unparalleled resources and access to an iconic roster of artists, which enables us to curate the ideal Audio Identity for your brand.
To start, we take the time to get to know you. We gain valuable insights by looking at what your competitors are doing and having in-depth conversations with everyone important to your brand. This ensures that our work is rooted in insight, not intuition.
Next, we make the music. Through collaborative sessions, we’ll shape our Audio Moodboard and creative brief. We'll then generate multiple audio options based on your feedback and iterate on the selections until they are perfect. Ultimately, we'll have captured the essence of your brand through sound.
Finally, we launch your sound to the world. The development and expansion of your Audio Identity System is thoroughly outlined in the Audio Styleguide, your reference manual for on-brand use and management of finished assets. We provide real-world examples and ongoing consultation to ensure a universal understanding of the system. Your brand sound will come to life seamlessly across all key touchpoints.
With 40 years of award-winning scoring experience and a global network of elite composers, we can bring your brand’s stories to life with original composition – through the lens of your unique audio identity.
Elias is the only audio branding agency to sit within a major music company. As a division of Universal Music Group, we work daily with best-in-class teams providing music access across media globally. Collaborating with our coworkers in the sync licensing, production music, branding, partnerships, and merchandising departments, we’re uniquely able to offer a cohesive music strategy for your brand across all sonic and cultural touchpoints.
