We are proud to share that our work for the FIFA World Cup 26™, composed by Elias’ own Zach Golden, has won the 2024 AMP Award for ‘Outstanding Sonic Branding or Mnemonic!’
The FIFA World Cup 26™ will make history as the first World Cup to take place across 3 countries. In preparation for this, FIFA & Elias Audio Branding developed a brand anthem flexible and durable enough to both represent the FIFA World Cup 26™ and function as the ‘Evergreen’ sound of the brand for adaptation in the future. Every version of the FIFA Audio Identity will reflect the unique energy of specific tournaments and host countries.
For the first time ever, FIFA has adopted an Audio Identity that will become the sound of all FIFA World Cups for years to come.
Read the full case study for the project here.