The FIFA World Cup 26™ theme, which was created by Elias in 2023, has been reworked into 16 bespoke Sonic IDs, one for each tournament host city.
As part of the groundbreaking initiative, host cities called on legendary local producers to reimagine the theme, keeping with the rhythm, vibe, and cultural essence of their respective city. The project aims to connect the World Cup with local communities in a unique and memorable way, whilst building anticipation for the tournament.
UMPG songwriter/producer duo Take A Daytrip created the New York/New Jersey version, which can be heard in airports, subway stations, sporting events, and shopping centers across the city.
Listen to the full track below and check out the visualizer on YouTube.