Charles Schwab enlisted our services to turn their empowering mantra, "Own Your Tomorrow," into an Audio Identity System. The goal was to compose a melody mirroring Schwab's encouragement for customers to engage with their investments actively.
We crafted a versatile Audio Identity, designed with an eye toward the future, that held a unique characteristic - it was unresolved. This intentional ambiguity intrigued listeners, provoking them to question, "Why?" This musical query embodies Schwab's mission, motivating customers to take control and strategize their investments. We also created a small Proprietary Music Library with alternative versions of the Thematic to address various brand needs and content.
The result was a harmonious blend of classic and modern, effectively capturing Charles Schwab's ethos in an inspiring Audio Identity that motivates customers to shape their financial futures.