Empower is an investment services company with 19 million customers, whose mission is to support financial freedom for all.Goodby, Silverstein & Partners came to us looking for a Mnemonic for their client that was a little different – something with an organic, human feeling and a bit of soul to match the people-first focus of the brand.
You can hear the lively Mnemonic kicking off two new campaign spots,“White Suit” and “Spoiled.”