The World Cup is the biggest sports event in the world, gathering fans from every corner of the globe to celebrate the world's most beloved game. We were thrilled to bring this global event to life through sound.
We crafted a sound embodying the essential brand values of this prestigious event: Victory, Union, Celebration, Skill, and Talent. The Audio Identity System we developed not only communicates the brand promise but also sparks excitement among global audiences.
To ensure a comprehensive and accurate reflection of Qatar's musical heritage, we incorporated audio from local musicians to infuse vibrant cultural richness in the long-form Thematic piece. The official event theme has garnered over 16 million YouTube plays. It's further distilled into punchy Mnemonics, harmoniously paired with a sophisticated visual design across broadcasts.