In the world of FIFA eFootball, anybody with a controller and talent can step into the spotlight.
To express the core brand tenet – “Fame Your Game” – we created an Audio Identity System to excite players and audiences in both live and digital contexts.
Aspirational, hyper-relevant, and prestigious, each FIFAe Tournament (Nations Cup, Club World Cup, and World Cup) got its own nuanced version of the system, with a variety of sonic assets that included player walk-ons, transition sounds, show openers, and trophy lift themes.