The simple 2-note Mnemonic we created for Honda was a pioneer in the pre-roll or “front loaded” approach, ensuring their brand sound is reinforced during those precious moments that we’re all just waiting to click “Skip Ad.”
Elias created the Honda Mnemonic to be a warm “welcome” into the brand. The Mnemonic performed well in Veritonic's 2019 Audio Logo Index, with 83% unaided recall and a 70% over index score for “happy." The brand committed to its use highly, and the piece has proven flexible enough to be re-introduced in a fresh arrangement.