For Lenovo, a leading Chinese multinational tech company, we created a distinctive, sophisticated Audio Identity System to match their ”smarter technology for all” moniker.
Employing the full Audio Identity process, we created a master brand Thematic, Mnemonics, a custom score for their brand anthem campaign featuring the melodic DNA of the audio identity, and an extensive Proprietary Music Library for their video content encompassing different genres and moods.
Not only is Lenovo’s sonic identity fresh and modern, but its warmth provides a feeling of humanity in an industry that can easily feel cold and lifeless.
Smarter AI for All
"A Thousand Echoes"
"The Numbers"
"To The Moon and Back"
"Happy Altitude"